First Day

Work Type

Paid social creative · UGC direction · Creator collaboration · Ad editing · Strategy support

Overview

First Day is a female-founded supplement brand focused on bioavailability and real, evidence-backed nutrition. We partnered with them to refresh and scale their paid social presence across multiple products and audiences. The goal: make gummy supplements feel honest and actually helpful, not gimmicky. Working with First Day taught me how to balance authentic storytelling with clear education, and how to adapt quickly as goals evolve.

Women’s Calming Magnesium

Our Focus

Helping women understand how stress affects magnesium levels and how that can show up as grogginess, low energy, and feeling “off,” even when you think you’re doing everything right.

My Role

Pitched multiple creative angles, sourced creators who felt genuinely relatable, and helped develop an educational angle comparing magnesium to melatonin, which ended up being our strongest performer. I also brought in a creator with a podcast studio to make a natural, conversation-style explainer.

What I Learned

When education feels friendly and real, women connect with it, whether they’re moms juggling everything or simply trying to understand what their body needs.

Women’s Multivitamin

Our Focus

From our early conversations with the client, we knew that tiredness-focused messaging had performed well in the past. Still, we set out to explore new angles that could become top performers.

My Role

Directed and edited native-feeling UGC (even filmed some myself), shot comparison visuals, and leaned into gummy close-ups since they consistently held attention. Every choice was centered around credibility and clarity.

What I Learned

Small details matter. Clear visuals, believable scenarios, and honest product shots build trust faster than any scripted pitch.

Kids Multivitamin

Our Focus

Shifting mid-roadmap to highlight First Day’s hero product: the kids’ multivitamin. The goal was simple: keep it real, keep it fun, and keep it parent-approved.

My Role

Directed a family-friendly UGC shoot, created multiple ad styles from one set of footage, and played with both bold kid-centric graphics and clean “mom vlog” aesthetics.

What I Learned

Flexibility is everything. When the direction shifts, the best results come from staying grounded in authenticity and building variety from the moments that feel real.