Shirley Paden

Led organic social, UGC, print ads, and website content for Shirley Paden over a multi-year partnership, supporting event campaigns, product launches, and brand storytelling. Produced video and static content, collaborated on copy development, and helped foster an engaged online community through design challenges, classes, webinars, and interviews. Drove growth in reach and engagement while contributing creative ideas that elevated brand presentation across digital and print, including advocating for a more refined visual identity within established brand parameters.